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How Do Startups Generate Leads?

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Every marketing strategy you employ for your business should be aimed at generating as many leads as possible. So, the first question that you should ask yourself when you are launching your startup is: How do startups generate leads? Thankfully, there are so many freelance lead generation experts that you can hire for your startup, especially if you don’t have the time or skills to generate leads by yourself. This article will help you to understand how you can easily generate leads for your startup.

What Is Lead Generation?

Lead generation is a marketing strategy designed to make potential customers interested in your products or services. Through this strategy, you can obtain the contact and demographic information of potential clients, then you can use this information to reach out to prospective customers to convince them to buy your products or services. The contact and demographic data you collect from potential customers is what is referred to as a ‘lead.’

There are many sources of leads for your startups, including the internet, referrals, phone calls, newsletters, and more. A lead generation process goes hand-in-hand with lead conversion, which is the process of converting your leads into customers. So, even as you focus on generating as many leads as possible, you should know what a good lead conversion rate is. Generating many leads without a proper conversion strategy can be futile.

How to Generate Leads for Your Startup

It’s advisable to hire lead generation experts for your startup because they have the needed skills and experience to generate various leads within a short amount of time. Fortunately, there are many qualified and experienced lead generation experts working remotely, and hiring a freelance lead generation specialist means that you won’t have to supply an office space for them, which can be quite expensive for a startup.

Still, even if you choose to hire freelancers to generate leads for you, it’s important to understand how lead generation works for startups. Here are the most effective ways to generate leads for your startup:

Irresistible Opt-In Chances

Providing your prospective customers with plenty of tempting opt-in opportunities compels them to click on the link to your website and try your products or services. These opportunities can be in the form of webinars, live demos, free reports, and free downloads. Make sure you place these opt-in opportunities on your new app, website, or blog to maximize their visibility and effectiveness. You can even create a pop-up opt-in box that appears when a user opens your app or site.

Calls to Action

Create a call-to-action button that will take prospective customers to specific pages where they’re given special offers. This CTA doesn’t necessarily have to be sales–it can be a simple way of providing prospective customers with more information on your products or services, such as in a free eBook or webinar–just make sure the CTA is interesting enough to attract the attention of potential clients. A CTA is more effective when it sends visitors to landing pages where they get special offers that match their position in the funnel, making it easier for you to convert them into customers.

Social Media

Social media has become a very important marketing tool, especially for startups that may not have a big marketing budget. You can also take advantage of the various free social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. to generate leads for your startup–simply add links to your high-performing landing pages and let your users know that they are being directed to a landing page to manage their expectations. You can also run contests on your social media pages with links to your landing pages.

Live Chats

A live chat makes you available to your users in real-time. That way, potential customers who want to learn more about your products or services won’t have to go through the hassle of calling you or sending you emails and can instead ask all the questions they have and get responses in real-time. This helps to build a relationship with your current and new customers and encourages interest from prospective customers.

Search Engine Optimization

SEO refers to the process of making the content on your website friendly to search engine algorithms. Search engines like Google use algorithms to find the information requested by their users. Therefore, you should learn how to optimize your website so that it ranks at the top of the search engine’s results page when a prospective customer searches for information related to your business.

Pay-Per-Click Ads

You can generate leads for your startup by paying search engines and websites to run your ads, and you’ll pay a small fee whenever someone clicks on your ad. Make sure the ads are linked to your landing pages.

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